Are the kids alright? The milestones and institutions that define the line between adolescence and adulthood are shifting, and teen perspectives on everything from identity and relationships to employment and education in a state of flux. No cap, as the kids say.
What the Future: Teen isn’t another Gen Z report. It’s about what it means to be young in today’s world and what that might look like tomorrow. It’s also not, therefore, an issue about the future of a thing or a topic. But rather a group of humans. So, we’ll talk about where teens are today, what this cohort might look like tomorrow and what “being a teen” might look like in the future, too.
Join us for a broad look at how shifts in the economy, technology, and society at-large are restructuring teen habits, beliefs, and mental health, what that could mean for the years to come, and why institutions, media and brands across industries should be paying close attention. What the Future Editor Matt Carmichael will guide you through exclusive U.S. data from our Future of Teens study, which will also include highlights from our interviews with:
- Robin Watson, head of YouTube Creative, Global Product Solutions
- Shivani Gorle, senior manager, Audience Impact & Intelligence, Paramount Advertising
- Barb Solish, national director in the Office of Innovation at NAMI
- Kaley Mullin, Youth & Trends Insights Lead, YouTube
- Justin Massa, senior vice president of Enterprise Services at Newlab
- Eva Lighthiser, plaintiff, Held v. State of Montana
Register today. Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.
Ipsos' What the Future: Fandom survey reveals multiple shifts reshaping entertainment, sports and consumer industries. This exclusive study offers insights for businesses, platforms, marketers and content creators across industries in an increasingly digital landscape of marketing and fandom. This data includes:
- Top categories of fandom and levels of engagement
- Key aspects of fan expression and community participation
- Attitudes toward brand involvement in fandom
- Generational differences in fan behaviors
- Entries and barriers to fandom access and participation
- Impact of fandom on purchasing decisions and brand loyalty
From investment in program development to content strategy to product development and marketing campaigns, these findings offer valuable guidance in a world where fandoms wield increasing influence and economic power.
About What the Future
What the Future is Ipsos' bimonthly deep dive into emerging trends, featuring exclusive data and expert interviews that help businesses prepare for tomorrow's challenges and opportunities.
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Explore our archive of past editions for additional forward-looking insights.
