Are the kids alright? The milestones and institutions that define the line between adolescence and adulthood are shifting, and teen perspectives on everything from identity and relationships to employment and education in a state of flux. No cap, as the kids say.
What the Future: Teen isn’t another Gen Z report. It’s about what it means to be young in today’s world and what that might look like tomorrow. It’s also not, therefore, an issue about the future of a thing or a topic. But rather a group of humans. So, we’ll talk about where teens are today, what this cohort might look like tomorrow and what “being a teen” might look like in the future, too.
Join us for a broad look at how shifts in the economy, technology, and society at-large are restructuring teen habits, beliefs, and mental health, what that could mean for the years to come, and why institutions, media and brands across industries should be paying close attention. What the Future Editor Matt Carmichael will guide you through exclusive U.S. data from our Future of Teens study, which will also include highlights from our interviews with:
- Robin Watson, head of YouTube Creative, Global Product Solutions
- Shivani Gorle, senior manager, Audience Impact & Intelligence, Paramount Advertising
- Barb Solish, national director in the Office of Innovation at NAMI
- Kaley Mullin, Youth & Trends Insights Lead, YouTube
- Justin Massa, senior vice president of Enterprise Services at Newlab
- Eva Lighthiser, plaintiff, Held v. State of Montana
Register today. Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.
Ipsos' comprehensive survey for What the Future: Pets unveils transformative trends reshaping industries, urban landscapes and social norms. This exclusive study offers critical insights for businesses, policymakers and innovators adapting to an increasingly pet-centric world. This exclusive study reveals:
- Top factors influencing pet food choices
- Areas of potential conflict between pet owners and non-pet owners
- Financial considerations and sacrifices in pet care
- Pet owners' interest in emerging pet technologies
- Attitudes toward pets in public spaces
This data provides crucial information for those navigating the evolving landscape of pet care and ownership. From product development to urban planning and workplace policies, these findings offer valuable guidance in a world where pets play an increasingly significant role.
About What the Future
What the Future is Ipsos' monthly deep dive into emerging trends, featuring exclusive data and expert interviews that illuminate tomorrow's challenges and opportunities.
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Explore our archive of past editions for additional forward-looking insights.
