Are the kids alright? The milestones and institutions that define the line between adolescence and adulthood are shifting, and teen perspectives on everything from identity and relationships to employment and education in a state of flux. No cap, as the kids say.
What the Future: Teen isn’t another Gen Z report. It’s about what it means to be young in today’s world and what that might look like tomorrow. It’s also not, therefore, an issue about the future of a thing or a topic. But rather a group of humans. So, we’ll talk about where teens are today, what this cohort might look like tomorrow and what “being a teen” might look like in the future, too.
Join us for a broad look at how shifts in the economy, technology, and society at-large are restructuring teen habits, beliefs, and mental health, what that could mean for the years to come, and why institutions, media and brands across industries should be paying close attention. What the Future Editor Matt Carmichael will guide you through exclusive U.S. data from our Future of Teens study, which will also include highlights from our interviews with:
- Robin Watson, head of YouTube Creative, Global Product Solutions
- Shivani Gorle, senior manager, Audience Impact & Intelligence, Paramount Advertising
- Barb Solish, national director in the Office of Innovation at NAMI
- Kaley Mullin, Youth & Trends Insights Lead, YouTube
- Justin Massa, senior vice president of Enterprise Services at Newlab
- Eva Lighthiser, plaintiff, Held v. State of Montana
Register today. Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.
In today's splintered world, influence is the often-invisible but increasingly pervasive force shaping our decisions, from the products we buy to the policies we support. Ipsos' latest survey on the Future of Influence uncovers the dynamics of persuasion that are crucial for leaders across marketing, media, politics, technology and beyond.
This exclusive study provides a window into the American psyche, revealing:
- The topics where Americans are most and least open to changing their minds
- Top persuasive factors in decision-making processes
- Expectations for the future of truthfulness in politics, healthcare and media
- Self-perceived influence in personal and professional spheres
- Trust levels for different types of corporate and political communication
This data is a valuable resource for anyone seeking to understand and navigate the evolving landscape of influence. Whether you're crafting marketing strategies, developing public policies or studying social trends, these insights offer a roadmap to the future of influence.
About What the Future
What the Future is Ipsos' monthly deep dive into emerging trends, featuring exclusive data and expert interviews that illuminate tomorrow's challenges and opportunities.
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Explore our archive of past editions to uncover more forward-looking insights.
