Are the kids alright? The milestones and institutions that define the line between adolescence and adulthood are shifting, and teen perspectives on everything from identity and relationships to employment and education in a state of flux. No cap, as the kids say.
What the Future: Teen isn’t another Gen Z report. It’s about what it means to be young in today’s world and what that might look like tomorrow. It’s also not, therefore, an issue about the future of a thing or a topic. But rather a group of humans. So, we’ll talk about where teens are today, what this cohort might look like tomorrow and what “being a teen” might look like in the future, too.
Join us for a broad look at how shifts in the economy, technology, and society at-large are restructuring teen habits, beliefs, and mental health, what that could mean for the years to come, and why institutions, media and brands across industries should be paying close attention. What the Future Editor Matt Carmichael will guide you through exclusive U.S. data from our Future of Teens study, which will also include highlights from our interviews with:
- Robin Watson, head of YouTube Creative, Global Product Solutions
- Shivani Gorle, senior manager, Audience Impact & Intelligence, Paramount Advertising
- Barb Solish, national director in the Office of Innovation at NAMI
- Kaley Mullin, Youth & Trends Insights Lead, YouTube
- Justin Massa, senior vice president of Enterprise Services at Newlab
- Eva Lighthiser, plaintiff, Held v. State of Montana
Register today. Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.
Ipsos’ exclusive survey on the Future of Food covers dietary habits, attitudes and preferences valuable to a wide range of stakeholders across the food industry, public health and policy-making sectors. It can inform product development, marketing strategies and menu design for food companies and restaurants. Public health organizations and policymakers can use these insights to guide healthy lifestyle initiatives, address obesity and GLP-1 medications, and shape food and environmental policies. This data also can contribute to academic research in nutrition, public health, consumer behavior and environmental studies, while supporting non-profit organizations and advocacy groups in raising awareness and advocating for change in food access, sustainability and health equity.
Key highlights include:
- Dietary habits and preferences: The types of diets people follow, factors influencing their food choices and interest in alternative proteins.
- Attitudes and perceptions: People's expectations for the future of food, opinions on nutrition information and personal eating habits, views on obesity and GLP-1 treatments, and trust in science-developed foods versus naturally occurring foods.
- Social and behavioral aspects: Alcohol consumption among people of legal drinking age in various social situations, school meal preferences and perceptions (for parents), socializing with or without food and drink and budgeting for food purchases.
- Sustainability and environmental concerns: Willingness to reduce water usage for food production, consideration of the environmental impact of food choices, prioritizing sustainability vs. convenience when buying and preparing food, and preferences for government subsidies of farms based on size and output.
Data includes multiple demographic splits, including age, gender, household income and more. We're happy to offer this content bonus to our registered readers.
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About What the Future
What the Future is an award-winning strategic foresight magazine. Each month, What the Future takes a deep dive into a topic with exclusive data and expert interviews to highlight the trends and players of today that will shape tomorrow.
To find out more about What the Future, or to request exclusive presentations or consultations on this content, please contact: [email protected].
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