Are the kids alright? The milestones and institutions that define the line between adolescence and adulthood are shifting, and teen perspectives on everything from identity and relationships to employment and education in a state of flux. No cap, as the kids say.
What the Future: Teen isn’t another Gen Z report. It’s about what it means to be young in today’s world and what that might look like tomorrow. It’s also not, therefore, an issue about the future of a thing or a topic. But rather a group of humans. So, we’ll talk about where teens are today, what this cohort might look like tomorrow and what “being a teen” might look like in the future, too.
Join us for a broad look at how shifts in the economy, technology, and society at-large are restructuring teen habits, beliefs, and mental health, what that could mean for the years to come, and why institutions, media and brands across industries should be paying close attention. What the Future Editor Matt Carmichael will guide you through exclusive U.S. data from our Future of Teens study, which will also include highlights from our interviews with:
- Robin Watson, head of YouTube Creative, Global Product Solutions
- Shivani Gorle, senior manager, Audience Impact & Intelligence, Paramount Advertising
- Barb Solish, national director in the Office of Innovation at NAMI
- Kaley Mullin, Youth & Trends Insights Lead, YouTube
- Justin Massa, senior vice president of Enterprise Services at Newlab
- Eva Lighthiser, plaintiff, Held v. State of Montana
Register today. Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.
How do consumers really feel about the rise of AI-generated content and what it means for creative fields like art, advertising, and entertainment? Register now to receive exclusive access to the results of our What the Future: Creativity survey data.
These results uncover perceptions of creativity, technology, and the value of human artistry in an AI-driven world. They also provide essential insights for brands and agencies navigating this new creative landscape, including:
- Importance of creativity at work and in daily life
- Concerns about the future of creativity, media, and advertising
- Trust in AI-created advertising across industries
- Preferences for human vs AI-generated content
- Attitudes toward AI in art and education
Tables include multiple demographic splits, including age, gender, household income, racial, party ID, and more. We're happy to offer this content bonus to our registered readers.
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About What the Future
What the Future is an award-winning strategic foresight magazine. Each month, What the Future takes a deep dive into a topic with exclusive data and expert interviews to highlight the trends and players of today that will shape tomorrow.
To find out more about What the Future, or to request exclusive presentations or consultations on this content, please contact: [email protected].
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