People have changed. The game has changed. The world has changed. Brands need to change along with it. Here’s how.

We’re currently seeing a radical shift in how products are chosen. This means that marketers who recognize and relate to their audience can reshape demands — and win a huge competitive advantage. Will your brand shape this new reality, or be shaped by it?

Before you can transform expectations, you need to understand your audience and their context with empathy. That’s where we come in.

Join Ipsos on March 9 as we discuss Unlocking Brand Success in 2023, an exclusive and intimate evening of insights and networking at The Press Lounge, a stunning rooftop lounge in Manhattan. This event will mark the launch of Ipsos’ Expectations / Context / Empathy framework, a powerful model for understanding how personal, social, and cultural factors can drive brand success: topics that should be on every CMO’s mind.

Speakers:

• David Robson
  Award-winning author, “The Expectation Effect”
  
• Rajit Chakravarty
  Sr. Director of Brand Equity at the Coca-Cola Company
  
• Luis Enrique González
  Marketing Knowledge Director, Grupo Bimbo
• Oscar Yuan
  CEO & President, Ipsos Strategy3
  
• Lindsay Franke
  President, Creative & Innovation
  

RSVP now to reserve your spot for a conversation about strategies, solutions, and opportunities to address changing brand expectations.

**FREE parking via validation stamp at the GMC Garage, 550 West 45^th St.