Event Ipsos I&O : 12 March, 2026 - 15:00-17:00 with networking drinks afterwards
Taste the Future | The Balancing Act of Food, Health & Pharma
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Dear client,

We are pleased to invite you to Taste the Future – The Balancing Act of Food, Health & Pharma, an exclusive Ipsos I&O event taking place on 12 March at our office in Amsterdam.

During this afternoon, we will share the latest insights from the Ipsos I&O Food & Health Study. Together, we explore the complex landscape Dutch consumers face when it comes to food, health and the growing role of medication. Learn from our experts and connect with peers from the food, retail, and pharma industries.

What to expect

  • Insights into the Uneasy Decade – Key Global Trends in the Dutch context.
  • Key insights from our newly launched Ipsos I&O Food & Health Study.
  • A deeper understanding of consumer behaviour and attitudes through newly identified segments.
  • Perspectives on GLP-1 medication and its impact on food, from both consumer and healthcare professional viewpoints.
  • Navigating complexity and the role of brands, private label and influencers.
  • Interactive discussions on what these developments mean for your category or business.

Juicy insights we dive into

  • 30% of the Dutch population are 'Risk Minimiser", but who are they and what attitudes do they have towards food?
  • 1 out of 20 Dutch people consider using medications to lose weight. How does this impact food consumption?
  • Processed Food - Do consumers see this as unhealthy?

Programme:

15:00 -15:30
Walk-in with Coffee & Tea
15:30 -15-40
Welcome and Setting the Scene by Lizet van de Kamp
15:40 -16:00
General Health Attitudes and Behaviours by Tris Verhoelst
16:00 -16:10
Quick Break
16:10 -16:30
Medicalisation of Health and Impact on Food by Patrick Hondsmerk
16:30- 16:50
Navigating Complexity - Role of Influencers, Brands and Communication Strategies by Tris Verhoelst
16:50-17:00
Wrap-up & Closing by Lizet van de Kamp
17:00 onwards
Informal Networking Drinks


This free event is particularly relevant for professionals working in marketing, innovation, R&D, and insights across the food, beverage, retail, food service and pharma sectors, as well as public-private organisations involved in health, nutrition, and wellbeing.

We look forward to seeing you on 12 March.

Lizet van de Kamp 
Client Organisation | Food & Beverage
[email protected] / LinkedIn
+31610971158
Patrick Hondsmerk
Consultant Healthcare
[email protected] / LinkedIn





NB: We retain the right to decline those outside of the target audience.

Speakers
[Type Speaker First and Last Name]
[Type Speaker Job Title]
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
[Type Speaker First and Last Name]
[Type Speaker Job Title]
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
[Type Speaker First and Last Name]
[Type Speaker Job Title]
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
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