The 2020s are shaping up to be defined by persistent tensions.
And with a sharp increase in geopolitical uncertainties, the rapid mainstreaming of AI, and societies re-configurating, this year it feels that change is intensifying.
The retreat from the global order that dominated the world since 1945 is unfolding even more rapidly than expected.
Those rapid advances in technological power are creating a double-headed sword of innovation and apprehension.
Against the backdrop of this global climate of uncertainty, we’re seeing a decline in optimism, as people worry about what the coming period has in store for their families and their communities.
At the next episode of our KEYS webinar, the Ipsos Global Trends team will be launching the findings of our latest report. This 9th edition explores how the trends that will shape the future are evolving, as the uneasy decade continues.
Where are the opportunities for brands to leverage those personal connections that communities, influencers and individuals yearn for? And how do we need to tailor our thinking in different contexts, categories and countries?
We do hope you will be able to join us as we explore how we can position ourselves to succeed in the uneasy decade ahead.
