India matters for luxury: India’s expanding affluent and aspirational audiences represent a significant opportunity for luxury brands looking after their next growth territory.

This opportunity is more relevant than ever, amidst global economic and geopolitical instability. Growth in the US, China, and Europe is now uncertain indeed. And the conflict involving Iran has disrupted the Middle East's previously promising outlook.

Yet viewing India through the lens of China, Europe or the US risks missing the cultural dynamics that shape luxury desirability locally.

The question is how to win in India? And understand what will make brands succeed there?

Join our Ipsos global luxury sector-lead, Stephane Paoli and our Creative Excellence expert, Devanshi Shah, as they explore key findings like:

• Success in India is not simply about exporting luxury. It’s about making luxury meaningful within a distinctive cultural context.
• India is not following China's path. It would be a mistake to consider so.
• What can create your desirability: The roles of family, celebration, identity and social visibility in luxury choices.
• How attention becomes relevance: What it takes to connect global prestige with local aspirations and meanings.
• How far cultural translation should go: Which brand elements should remain universal, which should adapt—and whether India should begin influencing the brand itself.