Meanwhile, shoppers now have extensive exposure to the digital commercial channels available to them, whether via online marketplaces or through retailer and brand websites. And, when they have made their purchase, they often go on to collect their goods digitally at their local store.
Today’s convergent commerce environment sees the integration of online and instore experiences that allow shoppers to buy from anywhere, anytime, anyhow.
In our next episode, which coincides with the seasonal shopping season in many parts of the world, we will take a moment to reflect on the dynamics of our changing consumer landscapes.
On the agenda:
Embrace the Convergence: Consumers now have their own commerce ecosystems of default go-to brands, retailers, channels and touchpoints. We consider how best to connect with them, bringing empathy and emotion to their shopping experiences.
The latest from China: New delivery mechanisms are boosting the number of transactions taking place online and bringing new categories into the mix. We review the latest developments in the Chinese market, including an up-to-the-minute look back at this year’s “Double 11” events.
The Retail Conversation: Rising prices present an unwelcome new set of challenges for people and businesses around the world. We share the findings of a new multi-country survey and analysis of millions of social media conversations to explore what people are telling us about their shopping experiences.
We do hope you will be able to join us, there will be a Q&A discussion panel with the presenters.
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