Culture shapes what people value, share, reject and buy. And as culture keeps shifting, staying relevant as a brand becomes both more important, and more difficult.

That is why we would love to invite you to an inspiring webinar with Oliver Sweet, one of the world’s leading business anthropologists and Global Head of Ethnography at Ipsos.

Oliver has helped brands such as Coca-Cola, Google, IKEA and Dyson, as well as foundations and governments, understand culture more deeply and decode why people really do what they do.

During this webinar, he will introduce The Cultural Trinity: a practical framework for understanding how culture shapes consumer behaviour, brand relevance and innovation.

We will explore how culture shapes:

Identity — who people are and what they value
Community — how people connect, influence, and belong
Belief Systems — the values and narratives that give brands meaning

Join us on the 2nd of November for an inspiring session on the forces shaping culture, consumer behaviour and brand relevance.

We look forward to seeing you online!