Ipsos Self-Care Survey 2024 Proposal
The self-care market is booming in India, many questions are arising. Changing consumer habits and mindsets are driving the need for answers. At Ipsos, we’ve taken on the task to provide these insights.
We’re excited to announce the Ipsos Self-Care Survey 2024. This comprehensive study captures the self-care attitudes and habits of Indian consumers.
Surveying 2,558 individuals aged 25 to 65 across 16 cities, it offers valuable insights into consumer behaviors and practices, highlighting the growing importance of personal health management today.
Who is this Survey for?
- Consumer Health/ OTC brands
- Digital Health and Consumer HealthTech
- Adult vaccines
- Nutritional supplements
- Beauty and Personal Care brands
- F&B brands with a health-focused portfolio and communication
How can this Survey help You?
- Helps you identify latest trends in the self-care space.
- Enables you take decisions around new launches by identifying opportunity spaces and new product ideas.
- Helps understand consumer attitudes and behaviours thus supporting your brand plans
- Helps understand cross-category usage
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