Ipsos Global Trends – The India Story 2024
In a country as diverse as India, understanding the nuanced trends and sentiments of its people is crucial. Ipsos in India brings to you the Ipsos Global Trends - The India Story 2024. This year, we explore the widening gap between Digital Indians and Urban Masses, reflecting the socio-economic and cultural shifts that are redefining our nation.
The report brings to you the overall emerging narrative from India, and then deep dives into how each trend is performing – trending up or down – for both cohorts, the Digital Indians and the Urban Masses. You will see the dynamism of urban masses with movements in the trends and more stability for Digital Indians. You will be able to link these to the macro environment where Urban Masses are seeking more security amidst economic challenges, and Digital Indians on the other hand are digging in their heels, embracing more traditional values as they continue to deal with digital fatigue. You will also be able to look at some of the key rising trends like mental health concerns and nostalgia.
This report provides a deeper understanding of the evolving Indian psyche and its implications for businesses and society – an invaluable support for brands to stay ahead of the curve in India’s dynamic landscape.
Be sure to speak to your Ipsos account leads to understand how our experts can work with your brand and marketing leaders to apply these trends to your marketing strategies.
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