Imagine having open conversations with personas representing your target HCP and patient segments. You could gain real-time insights into their channel and communication needs, understand which messages resonated with them, anticipate their expectations for sales rep meetings, and so much more.
This is the promise of GenAI-powered persona bots, a game-changing innovation that can help companies develop impactful personalised targeting strategies.
Join Ipsos’ upcoming webinar, "GenAI-Powered Persona Bots: Bringing Healthcare Segmentations to Life," in which our experts will demonstrate how GenAI-enabled persona bots can transform the utility and value of healthcare segmentations. Ipsos will also be joined by one of our client partners who will share their own experiences and perspectives.
What to Expect:
- The challenges of activating segmentations: Learn how GenAI can help solve the various challenges around socialising and implementing segmentations, and ultimately optimise the ROI of your segmentation studies.
- Deriving maximum benefit from persona bots: Discover how to use this technology effectively and the potential pitfalls to avoid.
- Future developments of persona bots: Explore the possibilities of multimodal inputs and outputs, utilisation of video and avatars.
Registering will also ensure you receive a direct link to the recording once it is published, and notifications of future Ipsos events and thought leadership.
We look forward to your participation!
The sessions will include a Q&A with our presenters.
