Friend or foe? People are both excited AND nervous about a future with AI

Artificial Intelligence (AI) is seemingly everywhere, and being built into everything. But how do your customers view this technology?

Should we or shouldn't we fear a future with AI?

Download the Ipsos AI Monitor report and find out more about how people feel about AI and the future they think AI will bring.

Key findings of this 32 country survey include:

• Humans are viewed as more likely to discriminate than AI. In 29 out of the 32 countries surveyed, more people think humans will discriminate against other people than AI will.

• AI is expected to make disinformation worse. 37% on average think AI will make disinformation on the internet worse, while 30% think it will be better.

• By a 2 :1 margin, people are more likely to think AI will make their job better, although there are concerns: 36% expect AI to replace their job in the coming years.

• Knowledge about AI is the highest among the young. 72% of Gen Z respondents across the 32 countries say they have a good understanding of AI – VS 67% on average across generations.

• However, levels of awareness are still evolving: only 52% globally say they know what products and services use AI.