Five Insights About Super Bowl LVI Viewers Brands Need to Know... And How to Uncover Them

An Ipsos Social Intelligence Analytics (SIA) and Synthesio Report

This year, the Ipsos SIA team leveraged Synthesio’s top Forrester-ranked, industry-leading AI-enabled consumer intelligence platform to track and analyze approximately 2.8 million Super Bowl LVI-related mentions. We found out which brands won the big game and combined advanced AI, machine learning, and data science techniques to uncover what topics were on people’s minds relating to the entire Super Bowl experience.

Download our latest report to learn:

  • How viewers perceived the 2022 Super Bowl commercials 
  • What Super Bowl topics discovered generated the most buzz in social media 
  • How people reacted to this year’s “first times” such as the hip hop halftime show and the cryptocurrency commercials

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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