Ipsos Global Trends 10 year anniversary edition: 'In Search of a New Consensus: From Tension to Intention.'

This year we celebrate a decade of Ipsos Global Trends. Our latest edition, based on the largest public survey in Ipsos history with over five million data points, allows us to examine the intricate dynamics at play. 'In Search of a New Consensus: From Tension to Intention' unveils our refreshed framework of nine Global Trends, each significant on its own, but even more insightful when examined together.

Dive into the insights gathered from 50,000 people across 50 markets to understand the evolving human values behind the key trends.

Over the past ten years, we've identified three constants: the world is changing rapidly, data concerns remain, and we are always more optimistic about our immediate surroundings.

Additionally, three tensions have emerged: we are becoming more global yet introspective, nostalgic yet open-minded, and environmental yet fatalistic.

Are you ready to navigate these complexities for a brighter future?

Discover how demographic changes and shifting social attitudes will shape the future of societies and economies, and understand the implications for global and local brands.

Don't miss out on these invaluable insights. Register now to download the report and be part of the conversation shaping our future.

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