Geopolitical uncertainty, stakeholder fragmentation and AI are fundamentally changing how organisations build trust and manage reputation - and the role of Corporate Affairs and Communications leaders is changing with them.
For the 2026 Ipsos Reputation Council, we spoke with 200 senior communications and corporate affairs leaders from some of the world’s largest organisations about how they are navigating this new environment.
Join Nick G. Adams, Chief Client Director at Ipsos Denmark, in conversation with Ed Whitehead, Advisory Director at Ipsos Corporate Reputation, for a 45-minute discussion of the key findings from this year’s report: Life After Predictability.
Using the findings as the backbone of the conversation, Nick and Ed will explore what sits behind the research and what it means in practice for communications and corporate affairs leaders today.
We will discuss:
- How the role of Corporate Affairs and Communications leaders is changing
- How organisations are listening to stakeholders and navigating competing expectations
- Which channels and signals matter in an increasingly fragmented environment
- How AI is changing teams, skills and the way reputations are formed
- What organisations are measuring when they measure reputation - and how measurement is evolving
- What it takes for Corporate Affairs to move from message-making towards intelligence, judgement and business decision-making
The conversation will draw on Ed’s perspective from editing this year’s global report and explore the implications for Corporate Affairs and Communications leaders in Denmark.
We hope you can join us.
