Webinar:
October 22, 2026
10:00 - 10:45 CEST
Will They Think of You? Winning the Moments That Matter
Rejoignez-nous

In a world of fragmented attention, endless choice and changing paths to discovery, simply being known is no longer enough.

Will your brand come to mind when it actually matters?

Join our webinar on October 22, 2026 to explore how Mental Availability and Category Entry Points (CEPs) can reveal the moments, needs and situations that trigger demand - and where brands have opportunities to become more mentally available.

We’ll explore how to identify and prioritise the CEPs that matter, uncover opportunities competitors may be missing, and translate them into sharper brand, communication and portfolio decisions.

We’ll also consider how evolving consumer journeys, new data sources and AI are changing the context in which brands need to build and understand Mental Availability.

Ultimately, we’ll tackle the question that matters most: where can your brand grow - and how can you make sure it comes to mind at the right moment?


Speakers
Panos Kerasiotis
Head of Market Strategy & Understanding, Ipsos Denmark
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
Cathrine Christensen
Associate Director, Ipsos Denmark
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
Dr. Nikolai Reynolds
Global Head of Product Testing, Ipsos
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
[Type Speaker First and Last Name]
[Type Speaker Job Title]
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
[Type Speaker First and Last Name]
[Type Speaker Job Title]
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
Register here