Many companies struggle with activating segmentation learnings and utilizing the knowledge in the organisation. How can we ensure that both marketing-, product development-, strategy- and sales teams are truly getting the most out of your segmentation – and in an efficient manner?

To solve this, Ipsos have developed PersonaBots, founded on Generative AI and sourcing on all your segmentation knowledge in a secure digital platform where all content and questions are for your eyes only.

We can now embrace cross organisational knowledge and past learnings, programming all this into GenAI Persona Bots, enabling you and your stakeholders to have 24/7 access to conversations with your respective personas of your segmentation.

Ask each of your Persona’s about:

• omnichannel preferences
• how mega trends in society impact their decisioning
• how they feel about your brand or specific communication messages
• which USP’s resonates the best
• which needs they are not getting fulfilled today
• their ideas for new innovations
• or…whatever you’d like to explore further!

Join us on October 24, where we will host a webinar that takes you through how Ipsos build PersonaBots and how they can increase the level of stakeholder engagement with your segmentation.

The webinar is free.