Join us for an engaging session exploring the moment of truth – the point in the customer journey where intent turns into action and customers decide whether to buy, wait or walk away.

Customer journeys today are complex, fragmented and constantly evolving. Customers compare, pause, switch channels and reassess right up until the final decision. Yet despite all this complexity, purchase outcomes are shaped by a small number of critical moments. 

Understanding what happens at those moments – and how to design for them – is where real growth is won or lost.

Bringing together Ipsos experts and client speakers, this event explores what truly influences customers at the moment of truth, where journeys most often succeed or break down just before purchase, and how insight can be turned into action across marketing, brand, experience and commercial teams.

At the event, you’ll:

• Gain a clearer view of what really drives purchase decisions
• Learn where customer journeys help or hinder conversion
• Hear practical perspectives from Ipsos and client organisations
• Leave with ideas you can apply to your own journeys

Because in the end, everything leads to the moment of truth.

AGENDA

The event is free and will be held in English. 

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Cancellation Policy and No-Show Fee

We kindly request that you notify us of cancellations as early as possible to ensure we can offer your seat to someone else and minimize food waste. All registrations for the event are canceled free of charge when this happens before 08:00 AM on the morning of the event. If cancellation occurs after 08:00 AM on the day of the event or a participant fails to participate, Ipsos imposes a fee of DKK 535,- excl. VAT. The fee covers our costs for catering, room hire, administration, etc. Cancellation must be made in writing via email.

Cancellation

If you need to cancel your registration, please send an email to [email protected].