Wellness is no longer a category - it’s a lens. It shapes how people judge what they consume, who they trust, and what feels “right.”

Your brand is already being evaluated through it.

The task: Understand the new expectation - purity, agency, control - and respond with clarity, not more noise.

We’ve spent the last six months combining ethnography, expert interviews and social analysis to better understand this new reality for brands. The result is a behavioural-cultural framework that helps brands understand where they sit in this system—and how to act with credibility inside it.

Join us for an exclusive morning session at our office in Copenhagen on April 30, 2026, where we will share the results from our study and inspire you on how to act. 

AGENDA

08.30 - 09.00 Coffee, Croissants & Registration

09.00 - 10.00 Presentation

10.00 - 10.30 Networking 

If you can't join in person at our office, you can also choose the option "join online" in the dropdown menu in the registration form. Then a Teams link will be shared with you instead.