How leading brands use early consumer insights to create better products, stronger campaigns, and more successful launches.
Great ideas fail every day - not because they’re bad, but because they’re launched without truly understanding consumers. The most successful brands bring their audiences into the decision-making room early to shape winning innovations and creative campaigns from the start. Inviting your consumers into the decision-making room early on your big idea development is simply good business.
Join us on the 25th of September 2025 at the Danish Architecture Center in Copenhagen for a free half-day event where Carlsberg, Suntory and Ipsos will share how they use early-stage testing and insights to build stronger brands, reduce risk and unlock smarter growth.
Learn how to:
- Spot winning ideas faster by testing with real consumers early
- Strengthen your brand and communications with insights that drive relevance
- De-risk innovation and avoid costly missteps before launch
Hear 6 expert talks, gain actionable strategies, and connect with peers across marketing, brand, innovation, and research.
Sign up at secure your seat today.
.
.
Cancellation Policy and No-Show Fee
We kindly request that you notify us of cancellations as early as possible to ensure we can offer your seat to someone else and minimize food waste. All registrations for the event are canceled free of charge when this happens before 08:00 AM on the morning of the event. If cancellation occurs after 08:00 AM on the day of the event or a participant fails to participate, Ipsos imposes a fee of DKK 535,- excl. VAT. The fee covers our costs for catering, room hire, administration, etc. Cancellation must be made in writing via email.
Cancellation
If you need to cancel your registration, please send an email to [email protected].
