Live Event:
Price is Right
1st June 2023, 08:30-12:00 CET
Join us

Every company has a service or a product whose price must be as optimal as possible. Setting the right price involves analyses of pricing, but to a very high extent also branding, marketing and other value creating elements.

Join our live event Price is Right on the 1st of June to learn from 6 key speakers as they share their take on this topic. You’ll leave the event with insights, inspiration, and tools to develop the work with pricing and branding in your company.


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There is only a limited number of seats available, so make sure to sign up now!

WHEN: 1st June 2023, 08:30 - 12:00

WHERE: Danish Architecture Center (DAC), Bryghuspladsen 10, 1473 Copenhagen

Registration includes beverages and food. The event is FREE but there is a charge for no-shows without prior cancellation of DKK 350. It will not be possible to attend the event online. 

Registration form
Anne Rudkjær
Director of Consumer Insights, Pandora
Developing Pandora's Pricing Strategy from a Brand and Collection POV
Mads Friis
Managing Director, McDonald's
McDonald’s – Behind the scenes
Chris Moore
Head of Advanced Analytics and Data Science, Ipsos
Mastering the Art of Pricing: How to help you stay ahead of the competition

Anders Frank Skov Hansen
Director, Head of Pricing & Portfolio Insights, Falck
Ensuring Market Relevance and Value Optimization within Subscription Pricing
René Fleming
Director Sales, Marketing & BI, ILVA
Where does ILVA see itself in a changing market and how do they use pricing to navigate?
Arthur Allegret
Senior Insight Consultant, Ipsos
Portfolio Optimisation - The Key to Unlocking Future Growth
Heidi Boye
Country Manager, To Good To Go
Being inclusive with authenticity without “box ticking”
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.