As we adapt to the uncertainties of the “Twitchy Twenties”, now is the time to rediscover the people we serve. Who are they, what drives them, what frustrates them? 

Empathy is a powerful tool for understanding the people that matter to us from different angles, and for re-thinking the way we do things.

At the next episode in our KEYS webinar series, we’ll be exploring how empathy can take us out of our world and into the world of another. Applying an empathetic lens to a situation can transform an insight from being a detached observation to something more transformative.

On the agenda:

Taking the Temperature: We reflect on the latest public opinion research and ask ourselves what the findings are telling us about the real worlds people are living in. Our annual Earth Day survey is the subject of a special focus.

Empathy in Action: Action without empathy is meaningless. Empathy without action is soft and directionless. But empathy and action together form a potent force to help drive change. We’ve been reviewing how organizations have leveraged empathy and action for business results. 

How Empathy Elevates Brand Success: Empathy is about understanding what's important to people, their day-to-day experiences, and the wider communities they are part of. We’ve been exploring how brand managers, marketers and communicators can use empathy to truly connect with individuals at those moments that matter.

Creative Effectiveness – the Empathy Factor: Against today’s uncertain backdrop, people expect brands to understand their current situation and connect with how they feel. We share new evidence and cases which illustrate how creativity and empathy are a potent blend when it comes to building successful advertising campaigns.

We do hope you will be able to join us.

The sessions will include a Q&A with our presenters.

All KEYS Webinar recordings and presentations are available here.