Join our Ipsos client webinar and industry experts, Natalia and Susan.
We all know why this topic is important: the rapidly shifting economic landscape, the need for brands to justify their premium price over private labels, …
We all know a set of great frameworks and other multi-layered value proposition of brands, from a facial price to higher-order benefits, through a product utility and other value for money.
What we invite you to discuss above and beyond?
- Emotional Compass: Consumers defy rational paradigms. They are not as rational as you may think. Discover how to align your teams around the emotional drivers of consumer decisions.
- Local Insights: Go beyond numbers and observe consumers’ real lives. Sharpen your marketing actions with authentic consumer observations.
- Broader Context Thinking: Shift your perspective to view your brand within a larger context. Consider the essential versus expandable nature of your offerings beyond just a category.
Register today.
Natalia and Susan are excited to guide you through these essential discussions and look forward to your questions.
CAN I WRITE SOMETHING HERE?
Join our Ipsos client webinar and industry experts, Natalia and Susan.
We all know why this topic is important: the rapidly shifting economic landscape, the need for brands to justify their premium price over private labels, …
We all know a set of great frameworks and other multi-layered value proposition of brands, from a facial price to higher-order benefits, through a product utility and other value for money.
What we invite you to discuss above and beyond?
- Emotional Compass: Consumers defy rational paradigms. They are not as rational as you may think. Discover how to align your teams around the emotional drivers of consumer decisions.
- Local Insights: Go beyond numbers and observe consumers’ real lives. Sharpen your marketing actions with authentic consumer observations.
- Broader Context Thinking: Shift your perspective to view your brand within a larger context. Consider the essential versus expandable nature of your offerings beyond just a category.
Register today.
Natalia and Susan are excited to guide you through these essential discussions and look forward to your questions.
Your Experts Guide
Natalia Kleymenova
Client Director, Qualitative, Ipsos in Switzerland | More than 20 years in marketing and research.
TBA
Susan Waltman
Global President, Ipsos | Over 30 year career working in Qualitative Research, Innovation, Brand Marketing, and General Management.
How to unleash and harness the Power of People
Jaana Jätyri
Founder, Trendstop | Leading trend forecaster for premium and luxury sectors, specializing in consumer insights and actionable creative guidance
Tech that helps reveal insights
Listening in on the Power of People online
Rollo McIntyre | Global Head of Qualitative Innovation, Ipsos
So, you think you understand your customer
How to successfully build a brand community
How to right a wrong: Promising to do better
Sue Phillips
Global Head of Insights, Ipsos
Being inclusive with authenticity without “box ticking”
Philippe Morvan
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
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