AI platforms are quickly becoming a new gateway to brand and product discovery. Consumers can now ask a single question and receive an immediate recommendation, comparison or summary, often without ever visiting a brand’s website. This creates a new challenge for organizations: understanding whether their brand appears in AI-generated answers, how it is portrayed, and what sources are influencing the narrative.

In this webinar, Ipsos Synthesio will introduce its AI Visibility tool, which helps organizations examine how they appear across the questions consumers are asking AI. Join us as we demonstrate how brands can identify visibility gaps, compare their presence with competitors, understand the sources shaping AI responses and uncover opportunities to improve their digital content and communications.

Why attend? You’ll learn how to:

• Evaluate your brand’s visibility in AI-generated answers
• Identify the questions and topics where competitors are outperforming you
• Understand which sources AI platforms rely on when describing your brand or category
• Detect inaccurate, outdated or potentially harmful brand narratives
• Translate AI visibility findings into practical marketing and communications actions

The session is designed for marketers, insights professionals, communications teams and brand leaders navigating the growing influence of generative AI on consumer decision-making. Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.

Mark Modeski Synthesio, Service Line Leader, Ipsos Canda