Canada’s credit card market is mature, highly competitive, and increasingly difficult to grow. As consumer expectations evolve and loyalty becomes harder to influence, issuers must look beyond traditional acquisition strategies to drive meaningful growth.
Join us as we explore the trends reshaping consumer spending, reward preferences, card usage, and loyalty. Drawing on the latest consumer insights, we'll examine how issuers can attract high-potential new cardholders, strengthen engagement with existing customers, increase wallet share, and reduce attrition.
Discover the strategies leading issuers are using to capture growth opportunities, deepen customer relationships, and compete successfully in one of the world’s most mature credit card markets.
Speaker:
 Michael Hsu
Vice President, Syndicated Studies, Market Strategy & Understanding, Ipsos Canada |
Canada’s credit card market is mature, highly competitive, and increasingly difficult to grow. As consumer expectations evolve and loyalty becomes harder to influence, issuers must look beyond traditional acquisition strategies to drive meaningful growth.
Join us as we explore the trends reshaping consumer spending, reward preferences, card usage, and loyalty. Drawing on the latest consumer insights, we'll examine how issuers can attract high-potential new cardholders, strengthen engagement with existing customers, increase wallet share, and reduce attrition.
Discover the strategies leading issuers are using to capture growth opportunities, deepen customer relationships, and compete successfully in one of the world’s most mature credit card markets.
Speaker:
|
Michael Hsu
Vice President, Syndicated Studies, Market Strategy & Understanding, Ipsos Canada |
