As consumers navigate ongoing economic uncertainty, shifting trade dynamics, and rapid technological change, what does the outlook look like for Canada and U.S. heading into the critical Q4 shopping season? Drawing on recent insights from Ipsos Market Essentials, our global tracker surveying 1,000 Canadians and 1,000 Americans each month, this webinar will explore how households are adapting in today's Endurance Economy.
We'll examine consumer sentiment and future outlook, unpack evolving U.S.-Canada tensions amid economic policy announcements and tariff threats, and look at how shopping behaviours are changing as consumers balance value, confidence, and spending priorities. We'll also explore the growing role of AI in the shopping journey and what this all means for retailers and brands as we head into the year's busiest shopping period.
As consumers navigate ongoing economic uncertainty, shifting trade dynamics, and rapid technological change, what does the outlook look like for Canada and U.S. heading into the critical Q4 shopping season? Drawing on recent insights from Ipsos Market Essentials, our global tracker surveying 1,000 Canadians and 1,000 Americans each month, this webinar will explore how households are adapting in today's Endurance Economy.
We'll examine consumer sentiment and future outlook, unpack evolving U.S.-Canada tensions amid economic policy announcements and tariff threats, and look at how shopping behaviours are changing as consumers balance value, confidence, and spending priorities. We'll also explore the growing role of AI in the shopping journey and what this all means for retailers and brands as we head into the year's busiest shopping period.
