The narrative of Corporate Purpose is evolving, driven by the increasing demands of investors and employees, the introduction of ESG reporting requirements, and the call for transparency and accountability from stakeholders. Today, Corporate Purpose is about leading the way in social and environmental consciousness as well as unlocking growth, and capitalizing on the rising tide of conscious consumerism.
Join us on May 22 for a session, in the simplest of terms, about the selling of Corporate Purpose. It will cover a lot of ground and in doing so will answer two primary questions:
- Who are today's conscious consumers.
- How to talk to those consumers.
The session will provide relevant insights for all brands, and you will see how Ipsos data driven ESG segments are translated into brand positioning and creative treatments. Most importantly there will be ample opportunity to engage with other marketing leaders and to consider how the insights presented in the session can be translated to your own objectives.
Registering will also ensure you receive a direct link to the recording once published, and notifications of future events or Ipsos thought leadership on this topic.
SPEAKERS:
Mike Colledge: Ipsos ESG Lead in Canada on the rising expectations and changing ESG context that is affecting all companies.
Naumi Haque: Ipsos Senior Vice President will present Ipsos new ESG segmentation of consumers. This segmentation helps clients more effectively target their communications and better position their offers considering consumers’ increased demand for business to play a positive role in social and environmental issues.
Philip Haid: Founder of Public, has been solely focused on the corporate purpose for more than fifteen years and will offer a marketing practitioners guide to using the segments. A “how to” and “what do” the segments mean for brands such as Kruger, Hyundai, and Danone.
If you cannot attend but are interested in learning more about Ipsos and ESG please check out Ipsos’ ESG newsletter People, Planet, Prosperity.
The narrative of Corporate Purpose is evolving, driven by the increasing demands of investors and employees, the introduction of ESG reporting requirements, and the call for transparency and accountability from stakeholders. Today, Corporate Purpose is about leading the way in social and environmental consciousness as well as unlocking growth, and capitalizing on the rising tide of conscious consumerism.
Join us on May 22 for a session, in the simplest of terms, about the selling of Corporate Purpose. It will cover a lot of ground and in doing so will answer two primary questions:
- Who are today's conscious consumers.
- How to talk to those consumers.
The session will provide relevant insights for all brands, and you will see how Ipsos data driven ESG segments are translated into brand positioning and creative treatments. Most importantly there will be ample opportunity to engage with other marketing leaders and to consider how the insights presented in the session can be translated to your own objectives.
Registering will also ensure you receive a direct link to the recording once published, and notifications of future events or Ipsos thought leadership on this topic.
SPEAKERS:
Mike Colledge: Ipsos ESG Lead in Canada on the rising expectations and changing ESG context that is affecting all companies.
Naumi Haque: Ipsos Senior Vice President will present Ipsos new ESG segmentation of consumers. This segmentation helps clients more effectively target their communications and better position their offers considering consumers’ increased demand for business to play a positive role in social and environmental issues.
Philip Haid: Founder of Public, has been solely focused on the corporate purpose for more than fifteen years and will offer a marketing practitioners guide to using the segments. A “how to” and “what do” the segments mean for brands such as Kruger, Hyundai, and Danone.
If you cannot attend but are interested in learning more about Ipsos and ESG please check out Ipsos’ ESG newsletter People, Planet, Prosperity.
