Webinar:
26th June 2025
03:00-03:45 PM CET
Ipsos Webinar | The Cuckoo Code: Stand out using Distinctive Brand Assets

Spring is here, bringing the unmistakable call of the cuckoo—a sound that cuts through the chorus and stands out with clarity and distinction. Just like the cuckoo, brands need to be distinctive to rise above the market noise.

In today's bustling market, how distinctively does your brand sing its song? How memorable are your brand's logo, slogans, colors, mascots and shapes? Are these elements uniquely recognizable to your consumers and justifying your valuable investment in them?

Join our webinar on this exciting topic on June 26th, 2025 as we discuss how to ensure your brand’s voice rises above the competitive noise through Distinctive Brand Assets. During this 45 minute session, together with Jones Knowles Ritchie (JKR) we will unpack two fundamental aspects of managing your brand’s distinctive assets effectively:

  • Uncover what truly makes a brand asset distinctive and how these elements drive recognition and loyalty.
  • Discover insights on the art of refreshing your brand assets successfully to stay relevant through case studies from industry experts 

Register today to build distinct and future-ready brand experiences. We look forward to your participation.

Any questions? Contact us at [email protected].


CAN I WRITE SOMETHING HERE?

Spring is here, bringing the unmistakable call of the cuckoo—a sound that cuts through the chorus and stands out with clarity and distinction. Just like the cuckoo, brands need to be distinctive to rise above the market noise.

In today's bustling market, how distinctively does your brand sing its song? How memorable are your brand's logo, slogans, colors, mascots and shapes? Are these elements uniquely recognizable to your consumers and justifying your valuable investment in them?

Join our webinar on this exciting topic on June 26th, 2025 as we discuss how to ensure your brand’s voice rises above the competitive noise through Distinctive Brand Assets. During this 45 minute session, together with Jones Knowles Ritchie (JKR) we will unpack two fundamental aspects of managing your brand’s distinctive assets effectively:

  • Uncover what truly makes a brand asset distinctive and how these elements drive recognition and loyalty.
  • Discover insights on the art of refreshing your brand assets successfully to stay relevant through case studies from industry experts 

Register today to build distinct and future-ready brand experiences. We look forward to your participation.

Any questions? Contact us at [email protected].

Your Experts Guide
Lee Rolston
Chief Growth Officer, JKR. JKR has helped shape some of the world’s most iconic brands - from Burger King and Budweiser to Dunkin’, M&M’S, Walmart, and Uber. Its legacy is rooted in a simple but powerful philosophy: Be Distinctive Everywhere.
JKR has helped shape some of the world’s most iconic brands - from Burger King and Budweiser to Dunkin’, M&M’S, Walmart, and Uber. Its legacy is rooted in a simple but powerful philosophy: Be Distinctive Everywhere.
Irfan Anwar
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