Ipsos & Creative Equals Event: 6 November, 09:00 - 11:00
Boom or Bust? A surprising way to look at backlash
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Could brands harness 'polarisation' to lead a category? Could brands be provocative on purpose and set off 'controlled' PR explosions? Join Ipsos & Creative Equals on the 6 November for an exclusive workshop tackling this issue.

This 90-minute workshop will examine the normalisation of outrage and the possibility of responsibly integrating it into your campaigns as an effective way to engage your audiences. We explore the 'archetypes' behind backlash and work out which ones matter to your brand, why they are 'enraged' or 'engaged'. Walk away braver, bolder and ready to 'dare greatly' with a compelling new way to set your campaigns alight.

The three questions we'll answer:

  • How can brands navigate a polarised world?
  • What are the ways to plan for audience 'feedback'?
  • How can 'outrage' work as an engagement tactic?

Register today to save your place at this workshop, led by Creative Equals Founder, Ali Hanan, and Ipsos' Effectiveness Queens, Eleanor Thornton-Firkin & Samira Brophy..

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Intervenants
[Type Speaker First and Last Name]
[Type Speaker Job Title]
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
[Type Speaker First and Last Name]
[Type Speaker Job Title]
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
[Type Speaker First and Last Name]
[Type Speaker Job Title]
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
Ibi victu recreati et quiete, postquam abierat timor, vicos opulentos adorti equestrium adventu cohortium, quae casu propinquabant, nec resistere planitie porrecta conati digressi sunt.
Register today