Welcome to the 2nd edition of the Ipsos State of the CX Nation Report

Our 2024 report focuses on identifying future trends, best practises, challenges facing CX leaders in Australia and the evolving nature of customer experience.

Ipsos and Ashton Media’s landmark State of the CX Nation industry report – a first-of-its-kind research report for Australia’s CX industry as companies increasingly recognise the importance of customer experience.

The research, which was conducted by Ipsos between May and July this year, is designed to set the benchmark for customer experience in Australia, allowing organisations to leverage the insights to support their critical CX business decisions.

The report focuses on identifying future trends, best practices, challenges facing CX leaders in Australia, and the evolving nature of customer experience. It highlights the growing responsibility for CX in organisations to deliver unique, differentiated, personalised and privacy compliant experiences for customers.

Are you ready to set the benchmark for customer experience in Australia?


Register to download your copy of the report ==>




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