Ipsos Switzerland is delighted to invite you to our face-to-face event on:

• Data augmentation,g. for boosting sample sizes in product tests,
• Data imputation and fusion, e.g. to fill in the blanks,
• Crafting GenAI agents, PersonaBots and Digital Twins,
• Building standalone synthetic datasets

Our program is all set. We will have on stage renowned Guest Speakers and an outstanding panel of business and AI leaders who will share their views. While networking with peers, experts and colleagues, live demos of AI applications will run on the side. Ipsos experts will provide you with interactive sessions of 5 Ipsos AI solutions.

Program: 

5:00 pm – Reflexions on AI:   

Laurent Depouilly: CEO - Ipsos in Switzerland

Jean-Pierre Berst: Chief Client Officer - Ipsos in Switzerland

5:15 pm – High level perspectives from our KEYNOTE SPEAKERS:

Dr. Liubov Ruchinskaya: Founder - Insight Lighthouse 

Michel Guidi: Global Chief Operating Officer AI - Ipsos Group

Maciek Ozorowski: Head of AI Transformation - Ipsos Group 

6:00 pm – DISCUSSION PANEL with Business & AI leaders 

Nicolas Antille: Data scientist - Nestlé Research  

Jean-Christophe Makuch: Director - SICPA 

Juan Ramon Troncoso Pastoriza: CEO Tune Insight / EPFL 

Lee McEwan: Director - Publicis Communication 

6:30 pm – Beyond the hype with 5 LIVE DEMOS and networking:

Dilshie Reginould (Head of Innovation department) on Synthetic data applied to product testing. 

Izabela Lima (Director of Market Strategy and Understanding) on Vision AI i.e. AI image analysis for sharper context analysis and consumer diaries. 

Joël Degrandsart (Head of Market Strategy and Understanding department) on Persona Bot i.e. a new way to 'Converse' with AI-powered personas representing target segments.

Edwige Lesoin (Head of Creative Excellence department) will present Creative Spark AI, i.e. Ipsos AI powered ad evaluation.

Jean-Pierre Carnevale (Service Line leader of IUU/ Qual) on digital twins applied to long-term communities.