In a chaotic and unpredictable era, eight themes show how people adjusted to multiple crises in 2020 and offer valuable clues about the role brands can play.

After the World Health Organization declared COVID-19 a global pandemic in early March, we saw a massive uptick in coronavirus mentions online. By the middle of the month, the U.S. had risen to the top of global online conversations with 10.6M organic mentions about coronavirus between February 15 – March 16, 2020 alone. Since then, Synthesio and Ipsos have tracked COVID-related social topics with the goal of unveiling consumer-led insights that would help shed light on the human experience of living through these times.

Download our exploration of the top social themes in 2020 featuring the highs, lows, disruptions, innovations, and coping mechanisms that helped define the year, including key takeaways for brands moving into 2021.
  • Moving from 'me' to 'we'
  • Brands as a bridge to better
  • Say cheese
  • A holistic view of wellness
  • Staying connected
  • Life hacks
  • Positive momentum for change
  • Actions speak louder than words

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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