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This year, Ipsos in the UK's Public Affairs team's flagship Understanding Society report, 'We British: From Walkmans to Wi-Fi to What?', takes a deep dive into the evolution of British society over the last 40 years.
We unlocked our extensive archive of long-term data trends, stretching back from the 1980s, to provide a holistic, past-present-future analysis of British society. This report identifies genuine cultural shifts and the unchanging fundamentals in public opinion to help you understand where the UK is heading next.
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